TIER 4: Champion Education for Direct Care Professionals
Develop innovative education and career advancement opportunities for direct care professionals grounded in person-directed LTSS core competencies and ultimately incorporated into current state and federal education standards and connected to employers participating in Tier 1 education.
Cindy Frakes, Long-Term Care Operations Leads at National Institute of CNA Excellence and Nicole Jorwic, Chief of Advocacy and Campaigns at Caring Across Generations speak about Tier 4 of the EINSTEIN Option.
A program of free online educational videos and trainings, grounded in person-directed LTSS core competencies and ultimately incorporated into current state and federal education standards, incentivizing states and employers to drop portability barriers across the LTSS sector, and improve the recognition of this training.
CMS collaboration with the Dept. of Labor (DOL) and the Health Resources and Services Administration (HRSA) on initiatives designed to leverage state and local Workforce Investment Boards (WIBs) to prioritize the direct care workforce in the health care sector and/or related professions.
Career advancement pathways for Certified Nursing Assistants (CNAs) and home care and personal care attendants, including opportunities for those wishing to specialize in geriatrics and dementia care.
Creation of a national marketing campaign tailored to reach individuals from a wide variety of backgrounds and ages in an organized mass recruiting initiative to rapidly grow the ranks of direct care professionals.
